STRONG HOLD, MOLDABLE STYLING CLAY
Rough up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily, gritty-like texture helps you define a slick, matte look that lasts. Infused with antioxidants and essential extracts it packs a goodness punch as strong as it holds. ROUGH.RIDER also strengthens and helps seal rough ends.
HOW TO APPLY
RUB. APPLY. DRY. Rub a small amount of ROUGH.RIDER between your palms and distribute evenly through damp or dry hair.
• Strong hold
• Delivers a slick, matte defined look
• Helps strengthen the hair as it holds
• Helps to seal rough ends
• Ideal for all hair types
• Sulphate, paraben, and cruelty-free
Known to provide nourishment and strength to the hair, Soya Bean Extract also helps to maintain hair’s natural moisture levels. Packed with an abundance of antioxidant and vitamin goodness, Bamboo Extract is also a rich source of mineral nourishment, and a key ingredient to help protect the integrity of hair health. Made up of 89% Silica, Diatomaceous Earth is used to support stronger, healthier-looking hair. Used in fragrance and cosmetics for centuries, Patchouli Oil helps to balance the hair and the scalp.
KEVIN'S TIPS: ROUGH.RIDER is a key product within our STYLE/CONTROL regimen, and is ideal for roughing and dirtying-up, soft clean hair. I love using it on a variety of hair lengths, and if you need to soften it down and re-mould at any stage, simply add some heat. You’ll see choppy shapes come to life in your hands with a little ROUGH handling.